Okay okay moving on from snowy bird houses, it is full on bike season crazy times in here, we celebrated our 6 year anniversary last month, hosted a Bike to Work Week breakfast AND just yesterday got interviewed for a prestigious local paper. Clarifying a couple of things: did not buy the shop, opened it from scratch, and some days we sell WAAAAAY more than 1 bike. But some days we sell none. Also they did not use the answer to What Sets Your Shop Apart question? (answer: Shop Fish). So without further adieu, here is something new to read on this 6 year old blog!

Bike shop business continues for 6 years BY Grace Pateras | MAY 14, 2015

Each week, The Daily Iowan will provide an in-depth look at a local business.

All three full-time staffers at 30th Century Bicycle, 312 E. Prentiss St., ride their bikes to work each day.

The independent shop sells new and used bikes, as well as accessories. Staffers also offer repairs to customers, the most popular being brake issues, shifting adjustments, and flat tires.

Owner Steve Goetzelman bought the shop six years ago. He said the bike demand in Iowa City is high, and he doesn’t expect it to drop.

“Bikes are here now, and they’re never going away,” he said. “People talk about if they can design a better car or the energy source of the future, but I just think bikes are always going to be there.”

On a typical day, the shop will sell one bike.

The most popular are used bikes, and sell between $200 and $500, which is a good price, Goetzelman said.

Approximately 40 to 50 bikes are on display typically, and fewer than 10 of those are used bikes because of the high demand.

One of the shop’s employees, Mary Coats, is one of the rare female mechanics in the bicycle industry.

She joined the 30th Century Bicycle team two years ago after disliking her previous experiences at bigger corporate shops.

“[Steve] doesn’t pressure us to upsell,” she said. “I like that I can focus on what’s the best fit for someone, and there’s no pressure to sell more stuff just to sell more stuff.”

Customers, Goetzelman said, are a mix between students and locals. The fall season is the busiest time of the year because of the dry weather — and students back in town for school.

However, Goetzelman said, other seasons are popular for customers as well.

“I think a lot more people are riding in the winter now than six years ago, which is great,” he said. “It’s always weather-dependent. This past winter was our busiest winter.”

Next door to the shop is Trumpet Blossom Café, 310 E. Prentiss St.

Owner Katy Meyer has known Goetzelman for many years, she said, and is happy to have him as a neighboring business.

“It’s fun to go over there and talk shop with him and talk to him about the ups and downs of running a small business,” Meyer said. “[Steve] is really dedicated to his job, and he’s there every day working hard.”

In addition, Meyer said Goetzelman is a customer at the café and comes in to replace light bulbs and perform other maintenance.

All employees at 30th Century Bicycle have different pasts with touring, racing, and biking in general. Their experiences make them good advisers, they said, to their customers.

“If you need advice on bikes, we’ve all been doing it for a long time. To get advice, it’s what we do,” Goetzelman said. “It’s how we get around. So we’re pretty good to talk to about it.”

In case you have been away from a window or the internet lately – it snowed! And it’s cold! photo Don’t stay cooped up in your house, there is lots of great stuff to do outside and time is short – Spring is coming no matter what that overgrown rodent says. So we are putting all our in-stock winter stuff on sale!

NOW 30% OFF

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45 North Studded tires!

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Wind trainers (if you want to stay inside just to watch tv)

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Nokian studded tires – Deserve Them!

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And all cold weather apparel as well, gloves, hats, Bar Mitts, leg warmers, arm warmers, socks, ear bands, etc – 30% off! And don’t forget the SURLY Superfan coupon is still in effect on ANY complete SURLY – SRSLY. So get in here, and get out there, the winter won’t last and neither will this sale.

They are serious – but don’t call them Surly.

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What does it all mean? It means you want a Surly? You get a Surly for $150 off. Just has to be in stock, either here or there. We have an LHT and a Disc Trucker on the floor plus a Pugsley that is already on sale and yep, you can apply this on top. It just takes us 1 day to get a bike in the shop if we have to order it so what are you waiting for?! The price is right, the time is now through April 1st, and the proud new owner is you!

I admit the first time I saw an Xtracycle FreeRadical I laughed at it, even the very idea of it. “Who wants to carry a cello on their bike” I think I said? I was firmly in the go fast by bike camp at that point, anything more than a messenger bag was too much. Well, one day I saw a friend riding to work with a radio playing NPR in his WALD basket, and then I went bike touring on an old Motobecane and then, eventually, I got a bike shop. And an Xtracycle! I found out that they really are amazing, and this blog is full of posts touting their many uses so I won’t waste time rehashing except to once again pay that ultimate compliment – Of my bikes the Xtracycle is the only one that would have to be replaced, and immediately, if it went missing.

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My first Xtracycle was the FreeRadical add on kit. Comes with everything you need to turn the bike you already have into a legit cargo bike. Xtracycle is now updating the design of the venerable old FreeRad and have stopped production of the old design. Which is what I wanted to tell you! Pictured is the last FreeRad we will ever have in stock. So if you have been on the fence about trying this whole cargo bike lifestyle out with an add on kit you better act soon, because that whole fence is about to get torn down.

Hello December! As is our custom we will be closing on the afternoon of the 24th and will not re-open until Next Year! (2015 if you’re keeping count) But we have 21 days open yet this year so let’s make a deal with a weird Monty Hall twist.

Starting today all in stock new bikes and total receipts over $100 you can take 21% off the total. Tomorrow it drops to 20% (20 days to go) and then 19% the day after that, 18%, etc, and this is ALL new bikes even if they are already on sale.

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Full Carbon Masi road bike for $1100?!?! Yup, today – tomorrow it is $1116

Yep, you can grab a bike for up to 36% off depending on it’s current sale price! Check our SALES & SPECIALS page to see what is on sale already and remember this sale also covers ALL IN STOCK REGULARLY PRICED NEW BIKES!

Detroit A-Type? 21% off today!

Bianchi Lupo? 20% off tomorrow!

Surly Disc Trucker? 19% off Wednesday!

Bianchi Cortina? 18% off  Thursday!

Bacchetta Giro 20? 17% off Friday!

Got it?

Don’t forget this applies not only to bikes but to ALL receipts totaling $100 or more for accessories, apparel, and parts over. So Arkel bags over $100 (already 20% off) take another 21% today and counting down until the end of our year!

Sorry does not apply to labor or used bikes, we got a fish to feed ya know!

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One of our favorite sayings here in the shop is Ever Forward! Also, the Future Does Not Exist, which is enough to give you a headache if you think on it too long. With that in mind here is a saddle Brooks introduced earlier this year that the 30¢ Squad has been doing extensive townie testing upon this year. We give it a big thumbs up for your butt! Errr, well it’s a nice saddle that feels broken in right out of the box, and has some serious style futuristic retro style.

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Like this 2015 MASI Gran Criterium. Gum wall tires and 11 speed?! Say okay, don’t be a square now. Like us. We switched to Square for our small business (okay – micro business) point of sale cash registering and credit card acceptance needs. No more paper receipts! We can take your Discover card or AmEx even!

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Plus we got to clear all this junk off our counter.

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And we got to get an iPad which is good for Square. And all kinds of other important bike shop stuff.

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Got our first 2 generator wheel orders as the season of the Darkness approaches.

Don’t take it from us, listen to them:

When you’re cycling through the city at night
And you’re dodging these apartment lines
I’ve got my fingers greasy
And you didn’t care
I was fixing your shame

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This is our shame salvaging package deal – no polluting or burnt up batteries for you – handbuilt wheel with a Shimano disc compatible generator hub laced with DT spokes to a Sun rim because <duh> with a Planet Bike blaze generator light to bright that night for $230.

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First two wheels built, time change in about 2 weeks and just as the Darkness say –

Nothing’s gonna stop us!

Cause it doesn’t matter where we are
Oh when you’re the stunt peg
And I’m in the chair
I was pulling a wheely
You were pulling my hair
They’ll never catch us
Cause we’re catching air

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