Our lease was up. We almost moved. We looked around, arranged showings. It was nice, another excuse to ride bikes around town looking at what was available. Long story short, we ain’t moving, mostly because no place has a better neighbor for all our coffee, lunch and after work beer needs than Trumpet Blossom Cafe! And we like our landlord – he’s the best.


So we will be right here where we have always been, and because we got all excited about doing a moving sale we are still going to do it but without the pesky moving part. Some of our new bikes are already on sale and the discounted pricing stays the same on those – but buy one and we will hand you a gift certificate for the value of 10% of the original price. All other in stock new bikes are now 10% off Plus you get a gift certificate for 10% of the original price. You can use it right away for locks, lights, studded tires  and that kind of stuff, or give it as a gift to someone else, use it for a spring tune up, whatever – it’s yours to do with what you will!

We are also marking other assorted in stock select stuff down 15% like panniers, saddles, and even a car rack or two and some other fun stuff, but you have to come in and have a look around to see what, so come on down – you know where to find us :)



This tandem came in for a dust off and lube up last week. It was purchased at a local auction years ago, and then traded so it seems unlikely to ever trace the origin, which is too bad because this is not your ordinary custom tandem.


The builder cut the back end off a bike and the fork off another bike and welded them together here, leaving the headset and steerer tube in there to hold the stoker handlebar.


Welded a tube between the cut off chainstay nubs.


And secured that tube to the bottom of the back bike with a proper big fat old weld. The back end of the tandem was pretty low, but no problem, just cut a piece of the Ashtabula out and re-weld the crank arms back together, they measured about 155. The timing chainring was the existing on the rear crank, but a drive chainring was added by welding another chainring onto spacers. Rickety? You bet. Kick ass? You bet! The owners want it to roll around the neighborhood and it will continue to do that for sure, this was fun to work on. Mostly :)

We are excited to share the newest coolest jersey available in the whole world!


Cobra Verde is a green coffee energy drink made right here in Iowa City. It is all part of the continuation of the coffee cart that was outside the shop for our first few years. The jersey is being manufactured by Podiumwear in Minneapolis and the jerseys are manufactured there, that’s right, not just made in the USA – made in the midwest! The jerseys feature other awesome local businesses like White Rabbit, Flat Black Studios, and even little old 30th Century Bicycle. The center pocket is custom artwork by 30¢ Wrench and all around good guy Donnie! Jerseys are $60 and you can order HERE through Monday. We will have some in stock here in the shop as well, but the best way to be sure you get one is to order from the website. And what’s the password you ask? verde of course

Okay okay moving on from snowy bird houses, it is full on bike season crazy times in here, we celebrated our 6 year anniversary last month, hosted a Bike to Work Week breakfast AND just yesterday got interviewed for a prestigious local paper. Clarifying a couple of things: did not buy the shop, opened it from scratch, and some days we sell WAAAAAY more than 1 bike. But some days we sell none. Also they did not use the answer to What Sets Your Shop Apart question? (answer: Shop Fish). So without further adieu, here is something new to read on this 6 year old blog!

Bike shop business continues for 6 years BY Grace Pateras | MAY 14, 2015

Each week, The Daily Iowan will provide an in-depth look at a local business.

All three full-time staffers at 30th Century Bicycle, 312 E. Prentiss St., ride their bikes to work each day.

The independent shop sells new and used bikes, as well as accessories. Staffers also offer repairs to customers, the most popular being brake issues, shifting adjustments, and flat tires.

Owner Steve Goetzelman bought the shop six years ago. He said the bike demand in Iowa City is high, and he doesn’t expect it to drop.

“Bikes are here now, and they’re never going away,” he said. “People talk about if they can design a better car or the energy source of the future, but I just think bikes are always going to be there.”

On a typical day, the shop will sell one bike.

The most popular are used bikes, and sell between $200 and $500, which is a good price, Goetzelman said.

Approximately 40 to 50 bikes are on display typically, and fewer than 10 of those are used bikes because of the high demand.

One of the shop’s employees, Mary Coats, is one of the rare female mechanics in the bicycle industry.

She joined the 30th Century Bicycle team two years ago after disliking her previous experiences at bigger corporate shops.

“[Steve] doesn’t pressure us to upsell,” she said. “I like that I can focus on what’s the best fit for someone, and there’s no pressure to sell more stuff just to sell more stuff.”

Customers, Goetzelman said, are a mix between students and locals. The fall season is the busiest time of the year because of the dry weather — and students back in town for school.

However, Goetzelman said, other seasons are popular for customers as well.

“I think a lot more people are riding in the winter now than six years ago, which is great,” he said. “It’s always weather-dependent. This past winter was our busiest winter.”

Next door to the shop is Trumpet Blossom Café, 310 E. Prentiss St.

Owner Katy Meyer has known Goetzelman for many years, she said, and is happy to have him as a neighboring business.

“It’s fun to go over there and talk shop with him and talk to him about the ups and downs of running a small business,” Meyer said. “[Steve] is really dedicated to his job, and he’s there every day working hard.”

In addition, Meyer said Goetzelman is a customer at the café and comes in to replace light bulbs and perform other maintenance.

All employees at 30th Century Bicycle have different pasts with touring, racing, and biking in general. Their experiences make them good advisers, they said, to their customers.

“If you need advice on bikes, we’ve all been doing it for a long time. To get advice, it’s what we do,” Goetzelman said. “It’s how we get around. So we’re pretty good to talk to about it.”

In case you have been away from a window or the internet lately – it snowed! And it’s cold! photo Don’t stay cooped up in your house, there is lots of great stuff to do outside and time is short – Spring is coming no matter what that overgrown rodent says. So we are putting all our in-stock winter stuff on sale!


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45 North Studded tires!

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Wind trainers (if you want to stay inside just to watch tv)

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Nokian studded tires – Deserve Them!

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And all cold weather apparel as well, gloves, hats, Bar Mitts, leg warmers, arm warmers, socks, ear bands, etc – 30% off! And don’t forget the SURLY Superfan coupon is still in effect on ANY complete SURLY – SRSLY. So get in here, and get out there, the winter won’t last and neither will this sale.

They are serious – but don’t call them Surly.

11480_Surly Super Fan Final

What does it all mean? It means you want a Surly? You get a Surly for $150 off. Just has to be in stock, either here or there. We have an LHT and a Disc Trucker on the floor plus a Pugsley that is already on sale and yep, you can apply this on top. It just takes us 1 day to get a bike in the shop if we have to order it so what are you waiting for?! The price is right, the time is now through April 1st, and the proud new owner is you!

I admit the first time I saw an Xtracycle FreeRadical I laughed at it, even the very idea of it. “Who wants to carry a cello on their bike” I think I said? I was firmly in the go fast by bike camp at that point, anything more than a messenger bag was too much. Well, one day I saw a friend riding to work with a radio playing NPR in his WALD basket, and then I went bike touring on an old Motobecane and then, eventually, I got a bike shop. And an Xtracycle! I found out that they really are amazing, and this blog is full of posts touting their many uses so I won’t waste time rehashing except to once again pay that ultimate compliment – Of my bikes the Xtracycle is the only one that would have to be replaced, and immediately, if it went missing.

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My first Xtracycle was the FreeRadical add on kit. Comes with everything you need to turn the bike you already have into a legit cargo bike. Xtracycle is now updating the design of the venerable old FreeRad and have stopped production of the old design. Which is what I wanted to tell you! Pictured is the last FreeRad we will ever have in stock. So if you have been on the fence about trying this whole cargo bike lifestyle out with an add on kit you better act soon, because that whole fence is about to get torn down.


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