shop fish


Okay okay moving on from snowy bird houses, it is full on bike season crazy times in here, we celebrated our 6 year anniversary last month, hosted a Bike to Work Week breakfast AND just yesterday got interviewed for a prestigious local paper. Clarifying a couple of things: did not buy the shop, opened it from scratch, and some days we sell WAAAAAY more than 1 bike. But some days we sell none. Also they did not use the answer to What Sets Your Shop Apart question? (answer: Shop Fish). So without further adieu, here is something new to read on this 6 year old blog!

Bike shop business continues for 6 years BY Grace Pateras | MAY 14, 2015

Each week, The Daily Iowan will provide an in-depth look at a local business.

All three full-time staffers at 30th Century Bicycle, 312 E. Prentiss St., ride their bikes to work each day.

The independent shop sells new and used bikes, as well as accessories. Staffers also offer repairs to customers, the most popular being brake issues, shifting adjustments, and flat tires.

Owner Steve Goetzelman bought the shop six years ago. He said the bike demand in Iowa City is high, and he doesn’t expect it to drop.

“Bikes are here now, and they’re never going away,” he said. “People talk about if they can design a better car or the energy source of the future, but I just think bikes are always going to be there.”

On a typical day, the shop will sell one bike.

The most popular are used bikes, and sell between $200 and $500, which is a good price, Goetzelman said.

Approximately 40 to 50 bikes are on display typically, and fewer than 10 of those are used bikes because of the high demand.

One of the shop’s employees, Mary Coats, is one of the rare female mechanics in the bicycle industry.

She joined the 30th Century Bicycle team two years ago after disliking her previous experiences at bigger corporate shops.

“[Steve] doesn’t pressure us to upsell,” she said. “I like that I can focus on what’s the best fit for someone, and there’s no pressure to sell more stuff just to sell more stuff.”

Customers, Goetzelman said, are a mix between students and locals. The fall season is the busiest time of the year because of the dry weather — and students back in town for school.

However, Goetzelman said, other seasons are popular for customers as well.

“I think a lot more people are riding in the winter now than six years ago, which is great,” he said. “It’s always weather-dependent. This past winter was our busiest winter.”

Next door to the shop is Trumpet Blossom Café, 310 E. Prentiss St.

Owner Katy Meyer has known Goetzelman for many years, she said, and is happy to have him as a neighboring business.

“It’s fun to go over there and talk shop with him and talk to him about the ups and downs of running a small business,” Meyer said. “[Steve] is really dedicated to his job, and he’s there every day working hard.”

In addition, Meyer said Goetzelman is a customer at the café and comes in to replace light bulbs and perform other maintenance.

All employees at 30th Century Bicycle have different pasts with touring, racing, and biking in general. Their experiences make them good advisers, they said, to their customers.

“If you need advice on bikes, we’ve all been doing it for a long time. To get advice, it’s what we do,” Goetzelman said. “It’s how we get around. So we’re pretty good to talk to about it.”

Advertisements

Hello December! As is our custom we will be closing on the afternoon of the 24th and will not re-open until Next Year! (2015 if you’re keeping count) But we have 21 days open yet this year so let’s make a deal with a weird Monty Hall twist.

Starting today all in stock new bikes and total receipts over $100 you can take 21% off the total. Tomorrow it drops to 20% (20 days to go) and then 19% the day after that, 18%, etc, and this is ALL new bikes even if they are already on sale.

photo (1)

Full Carbon Masi road bike for $1100?!?! Yup, today – tomorrow it is $1116

Yep, you can grab a bike for up to 36% off depending on it’s current sale price! Check our SALES & SPECIALS page to see what is on sale already and remember this sale also covers ALL IN STOCK REGULARLY PRICED NEW BIKES!

Detroit A-Type? 21% off today!

Bianchi Lupo? 20% off tomorrow!

Surly Disc Trucker? 19% off Wednesday!

Bianchi Cortina? 18% off  Thursday!

Bacchetta Giro 20? 17% off Friday!

Got it?

Don’t forget this applies not only to bikes but to ALL receipts totaling $100 or more for accessories, apparel, and parts over. So Arkel bags over $100 (already 20% off) take another 21% today and counting down until the end of our year!

Sorry does not apply to labor or used bikes, we got a fish to feed ya know!

photo (11)

 

A couple of shots from around the shop this week.

photo (28)

All the Bianchi colors lined up and in stock!

photo (30)

We just finished up this Bianchi Pista build for a customer that opted for bullhorn bars instead of drops. Long and low that is the tempo!

And we got another one a them fad bike things in – oh sorry meant FAT bike.

photo (30)

10% off too, which brings it just under $50/lb

photo (29)

We also got in a couple of the Bianchi Via Nirone 7’s for stock and have the fabulous Bianchi Lupo in a wide range of sizes if you have been thinking about giving cyclocross a try. Or, you know, if you just want a kick ass versatile bike. Lots of 2014 bikes on sale now so come in and see if one might be right for you, and meet our fish, too!

photo (1)

We got a Betta and he is a pretty little guy