Surly


They are serious – but don’t call them Surly.

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What does it all mean? It means you want a Surly? You get a Surly for $150 off. Just has to be in stock, either here or there. We have an LHT and a Disc Trucker on the floor plus a Pugsley that is already on sale and yep, you can apply this on top. It just takes us 1 day to get a bike in the shop if we have to order it so what are you waiting for?! The price is right, the time is now through April 1st, and the proud new owner is you!

Hello December! As is our custom we will be closing on the afternoon of the 24th and will not re-open until Next Year! (2015 if you’re keeping count) But we have 21 days open yet this year so let’s make a deal with a weird Monty Hall twist.

Starting today all in stock new bikes and total receipts over $100 you can take 21% off the total. Tomorrow it drops to 20% (20 days to go) and then 19% the day after that, 18%, etc, and this is ALL new bikes even if they are already on sale.

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Full Carbon Masi road bike for $1100?!?! Yup, today – tomorrow it is $1116

Yep, you can grab a bike for up to 36% off depending on it’s current sale price! Check our SALES & SPECIALS page to see what is on sale already and remember this sale also covers ALL IN STOCK REGULARLY PRICED NEW BIKES!

Detroit A-Type? 21% off today!

Bianchi Lupo? 20% off tomorrow!

Surly Disc Trucker? 19% off Wednesday!

Bianchi Cortina? 18% off  Thursday!

Bacchetta Giro 20? 17% off Friday!

Got it?

Don’t forget this applies not only to bikes but to ALL receipts totaling $100 or more for accessories, apparel, and parts over. So Arkel bags over $100 (already 20% off) take another 21% today and counting down until the end of our year!

Sorry does not apply to labor or used bikes, we got a fish to feed ya know!

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A couple of shots from around the shop this week.

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All the Bianchi colors lined up and in stock!

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We just finished up this Bianchi Pista build for a customer that opted for bullhorn bars instead of drops. Long and low that is the tempo!

And we got another one a them fad bike things in – oh sorry meant FAT bike.

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10% off too, which brings it just under $50/lb

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We also got in a couple of the Bianchi Via Nirone 7’s for stock and have the fabulous Bianchi Lupo in a wide range of sizes if you have been thinking about giving cyclocross a try. Or, you know, if you just want a kick ass versatile bike. Lots of 2014 bikes on sale now so come in and see if one might be right for you, and meet our fish, too!

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We got a Betta and he is a pretty little guy

 

Whatever size bike you need, there is a good chance that Surly makes it.

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Here we have a 42cm and a 62cm Cross Check.

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Our bike fit experts had to bust out the calipers, levels, plumb bobs, beers and astrology charts but it looks like we once again got the right size bike to the right rider! Be happy, ride Surly.

One inspired a beer.

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The other a lot of beards.

All of those things are okay with us.

Okay folks, while they are putting the finishing touches on the removal of my sanity, and getting ready to pour new concrete out front while they are at it, so we are going to have a sale to try and entice you to come visit us! So this week all new in stock bikes are 10% off, and you can take another 10% off the new bikes we already have on sale.

MASI Partenza, Inizio and Evo (now $1435) road bikes!

Bianchi Cortina comfort bikes! Milano city bikes! Iseo fitness bikes!

SURLY LHT and Disc Trucker!

MASI CXR (now $1066) and CX Comp bikes!

Bacchetta Giro 20 recumbents!

MARIN Muirwoods and Hamilton urban 29’ers!

 

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The local 1% option sales tax just expired, too, so push through that construction to buy a sale bike and pay less sales tax! It’s win/win except for all the dust.

Your frame broke?

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That’ll happen.

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But not again.

Had a few interesting bike projects roll out of the shop this week.

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First up we rebuilt the rear wheel for this amazing bike, and yes it is the one you see around town all the time even in winter with the kids sitting up in the front.

We also had a couple of dynamo hub projects. First we swapped the Rolf wheels out for a Son generator up front and White Industries in the back.

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And then wired in the headlight and taillight.

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This is a pretty awesome set up, ’nuff said.

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We also wired the same model taillight into one of the dyno systems we installed on a Disc Trucker project.

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He already had the amazing Luxos U lighting his way and now he can let go of his superflash when the batteries go out.

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And here is the Civia we raffled off for Bike to Work Week moments before it was ridden off into the wilds of Iowa City to seek it’s fortune and save it’s new owner a fortune on car maintenance and parking and insurance and gas and etc. These are what sport utility vehicles look like!

We got these animal bike headlights today.

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And, our friends at Dave Long Protective Products were able to locally source us a custom Xtracycle decal for the window!

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It might not look like much to you, but to us it is like having a flashing pig, panda, cow or lion on our handlebars – super cool.

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And here is a picture of a pretty Bianchi we sold last week. Single speed for safety!

We have as many used bikes ready to go right now as we probably will until next fall, so if you are looking for a commuter, mountain bike, kids bike, tandem or road bike check out the page and see if there is something there for you.

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We just bulked up the Newbaum’s made in the USA bar tape. So many colors it took 2 photos to fit them all in.

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A new shop jersey and shorts order is almost ready and will be going into production soon. We still have a few of the old design, and Surly wool jerseys in stock as well, at great prices.

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Wake Up Iowa City’s newest locally roasted offering, 3oth Century Bicycle Golden Gear Chain is right here on the counter waiting for you as well.

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Grab a pound to GO!

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