You buy coffee. You brew coffee. You drink coffee and you feel better than you ever have and accomplish more than you ever thought possible. You run out of coffee. You buy more coffee. Repeat for the rest of your life because coffee is not just delicious and good for you but oh so addictive!


You buy a bike. You ride the bike. You feel better than you ever thought you could. You accomplish amazing things. You drink coffee and then take a ride and your bike feels better and faster than you ever thought possible, as if Rumpelstiltskin himself had spun you a golden chain or something.


Well this ain’t no fairy tale, so next time you need fuel get yourself a pound of fresh roasted reality, now on sale at Wake Up Iowa City, the New Pi Coop, and soon right here on the counter at 30th Century Bicycle.